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Elevate your bag game with the Moab N˚1.
This iconic bag is a perfect blend of style, functionality and sustainability.

The story

I'm Dewie, founder of Mother of all Bags. I am married to the love of my life, a mother of three beautiful children and a lawyer by profession.

The idea for Moab was born out of my own personal need. When I was pregnant, I was on the hunt for a practical yet stylish diaper bag. After countless disappointments, I decided to take matters into my own hands and design one myself. Little did I know that this would lead to something so much bigger!

What started as a search for the perfect diaper bag has now evolved into a bag that grows with you as a mother. It's not just a diaper bag anymore, it's a versatile companion that adapts to your needs.

But that's not all - Moab is a reflection of my values and commitment to social entrepreneurship, sustainability, and fair production practices. Every bag is made with love and care, ensuring that it not only meets your needs but also aligns with ethical values.

Together, we can make a difference and empower women everywhere. Let's spread the love and support each other on this incredible journey of motherhood.

How to wear and use

The most versatile bag

Embrace the perfect blend of versatility and style with the Moab N˚1. Designed to effortlessly accommodate everything from diapers & wipes to all your work essentials, its the ultimate compagnion for any occasion. Carry it as a comfortable backpack or effortlessly transform it into a tote with the comfortable handle. Step out with confidence and make a statement with this iconic and versatile bag.

Stylish motherhood

From the moment you become a mom, your priorities change, but that doesn't mean you have to compromise on style. With its timeless design, the Moab N˚1 is a true fashion statement.

Embrace your inner boss

For all the fabulous businesswoman out there. Let the Moab N˚1 be a symbol of your strength, confidence, and determination to succeed in every aspect of life.

Making a difference

We take pride in our ethical production practices. Each product is carefully and sustainably produced, ensuring fair wages and safe working conditions for all involved.

Unlock a new area

You can (un-)lock your Moab N˚1 anytime so you can keep your belongings safe. The key(pocket) of the lock is attached to the top-handle.

Reduce waste

We care about the environment. All our products feature a lining made from recycled PET bottles. The signature leopard print adds a touch of wildness to your style.

Versatile compagnion

Wear it as a comfortable backpack with padded straps or effortlessly transform it into a tote with the comfortable handle. The choice is yours, and the comfort is guaranteed!

Unique doctor's closure

The doctor's closure is not only very stylish but also a convenient feature. With a simple twist of the closure, you can quickly open and close the bag, allowing you to have a clear overview of the items in your bag.

Full Grain Pebbled Leather

All our products are crafted in premium full grain pebble leather. The leather has a supple finish and is dirt-, water- and scratch- resistant. When cared for correctly, leather is a durable material that ages beautifully.

Safety phone pocket

The safety pocket is designed to store your smartphone safe and can easily be reached while wearing the mombag as a backbag.

Handy keycord

Say goodbye to the frustration of searching for your keys in a sea of belongings. The Moab N˚1 comes with a built-in keycord, ensuring that you can find your keys in an instant.

Matching accessoiries

We understand that being a mom means juggling multiple roles, and that is why we've created accessoires to meet all your needs. They are made to withstand the demands of motherhood while exuding elegance.

Nior, Poudre and Cherry

The elegant shades add a touch of refinement to the overall design, making it a versatile bag that can effortlessly complement any outfit. Whether you prefer a classic, feminine or bold look, these sophisticated colors cater you.